Bruce is the CEO of NightShares, a new ETF company offering ETFs designed to capture the Night Effect. Bruce was one of the founders of the iShares business in 1999 where he acted as CFO and ran product development in the U.S. and then ran the European iShares business from 2003-2006. Bruce then become the President & COO of WisdomTree as it launched and spent 16 years there as an operator and Board Member. He is responsible for launching some of the most widely used including ETFs DVY, LQD, TLT, SHY, EFA,EEM & DXJ.